Stars align for The Generics Pharmacy®
Moving to a new strategic phase of growth involving brand enhancement, The Generics Pharmacy® (TGP) has forged a “star” alignment as it sets off on its first foray into celebrity endorsement—obtaining the services of Batangas Gov. Vilma Santos-Recto and Janine Mari Tugonon, a cum laude Pharmacy graduate of the University of Sto. Tomas who was crowned Bb. Pilipinas-Universe 2012 last April. Benjamin Liuson, TGP president and CEO, said that Gov. Santos-Recto has a strong affinity for TGP’s corporate values. “She wholeheartedly believes in what our company offers, which are high quality, safe and effective generic medicines at affordable prices to benefit the most number of Filipino families.” With strong endorsements from celebrated personalities, TGP hopes the brand outlook will shine brighter and enhance customer patronage.
From left: Gov. Vilma Santos-Recto, Benjamin Liuson and Janine Mari Tugonon.