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MSD campaign targets rotavirus-caused diseases

MARCH 2012

Last January 19, Merck Sharp & Dohme (MSD), trusted pharmaceutical and disease prevention advocate, held a roundtable discussion led by pediatric infectious disease specialist and Philippine Foundation for Vaccination president May Montellano, M.D. The topic: the importance of rotavirus vaccination, as local data point to it being responsible for up to 65.7 percent of acute diarrhea in infants under two years. The Centers for Disease Control and Prevention report that about 3,698 Filipino infants die of it yearly. MSD’s “Target 5 for Baby” campaign promotes its multivalent rotavirus vaccine—the only one available in the country—which targets five of the most common types of rotavirus responsible for over 90 percent of rotavirus-caused disease. Now including rotavirus in its expanded program of immunization, the Department of Health will be distributing its first 700,000 multivalent vaccines to indigent children through the Department of Social Welfare and Development’s nationwide household targeting system.

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